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SHOULD YOU BREAK NICHE FOR FUTURE VO GIGS?

by J.E. Burton

· voiceover,Marketing,Niche

Often the next VO gig comes

... from left field. You'll be marketing for your out-of-niche market because- face it. You're a niche artist.
Maybe you're not one. I am. One whom most have never heard of yet.

First of all, if you know your niche- congratulations! That's a big upside for you. You spend more time on targeting your market, less on brand development.
Now you... didn't set out to be niche, did you? If not, it's because the clients that sign your checks decided it for you. Should you break out of it? That's a question for a future blog.

 

So months go by between your specialty gigs when another pops up. You're expanding your sphere of industry... your versatility- to clients. When weeks go by without a call, a twinge of fear takes you- that your specialty might be dying out, like those prized begonias in your backyard.

Maybe you're wondering, should I diversify? Possibly. But can you do it smartly?
What's gonna make You stand out in a sea of VO artist soundalikes?
All internal concerns aside... that gig... is it a be-all end-all?
You know that no gig lasts forever.

The gig arrives, you take direction, do the job, wrap everything up, thank the production staff, look for another job.

It's a chance to express gratitude that someone thought to find and hire me for what they need.
A chance to start anew, to tear yourself away from the illusion of jaded success in VO.

Because established pros, like hero Frank Welker, stay humble and busy amid decades of success with renewed, tireless vigor. Mainstays like Welker have the right to experience jaded feelings of success.

Should You stick with the niche you were given? That's a call you have to make.

Ah, to press on for the next gig...

Thoughts? Experiences? Share them below!

 

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