TV Broadcast

Each rate (in EURO) is for one spot only and includes the session fee and the usage fee for the specified time period for spots from :15 - :90. A rate is negotiable for multiple spots. Renewal option is the existing rate, PLUS 10% - 20% of the original rate.

Local Markets (One City or State; NO Major Markets)

Rate Range

Notables



3 Months



425 - 525

I limit usage to the specified time period and market (e.g. Cincinnati, Las Vegas, Seattle). Does not apply to major markets (e.g. Chicago, Los Angeles, New York). For major market rates, refer to Regional and National sections. TV Broadcast usage only. Does not include Internet/Web, or Social Media usage.



6 Months



825€ - 1025



1 Year



1,225 - 1,525

Regional Markets (2-3 States, International only, or 1 Major Market)

Rate Range

Notables



3 Months



525 - 675

I limit usage to the specified market and time period. Rates for single Major Market (Chicago, Los Angeles, New York) may quote like a regional market due to its large size. Rates may vary depending on specific Major Market size. I will consult my agents to ensure proper rate. TV Broadcast usage only. Does not include Internet/Web, or Social Media usage.



6 Months



1025€ - 1325€



1 Year



1,525€ - 1,825€

National (4* States with Up to ALL Major Markets)

Rate Range

Notables



3 Months



1,275 - 1,425

I limit the usage to the specified time period, and may include Major markets. TV Broadcast usage only. Does not include Internet/Web or Social Media usage.



6 Months



2,525€ - 2,825€



1 Year



3,225€ - 3,525€

TV Tag Local (1 State)

Rate Range

Notables



3 Months



175€ - 225€

No Major Markets included (e.g. Chicago, Los Angeles, New York). Rate ought to reflect usage and the usage period of commercial spot the tag is being added to. If only recording tags, a 325regular session fee applies for the first tag. Tags must place at the end of the spot and must concern date, location, time, etc. Tags can neither introduce a new product nor add a new idea to the spot. e.g. “Promotion good through March 15th at all participating outlets” is a tag. “Make Laine's Finest your one-stop restaurant supply shop” is NOT a tag.



6 Months



325€ - 425€



1 Year



425€ - 525€

TV Tag Regional (2-3 States, or International Only, or 1 Major Market)

Rate Range

Notables



3 Months



225€ - 275€

No Major Markets included (e.g. Chicago, Los Angeles, New York). Rate ought to reflect usage and usage period of the commercial spot the tag is being added to. Maximum of one year usage period per tag. If mere tags are being recorded, a regular 325€ session fee applies for the first tag. Tags must place at the end of the spot and must concern date, location, time, etc. Tags can neither introduce a new product nor add a new idea to the spot. e.g. “Promotion good through March 15th at all participating outlets” is a tag. “Make Laine's Finest your one-stop restaurant supply shop” is NOT a tag.



6 Months



425€ - 525€



1 Year



525€ - 625€

TV Tag National (4* States, NO Major Markets

Rate Range

Notables



3 Months



275€ - 325€

No Major Markets are to be included (e.g. Chicago, Los Angeles, New York). Rate ought to reflect usage and usage period of the commercial spot the tag is being added to. Maximum of one year usage period per tag. If mere tags are being recorded, a regular 325€ session fee applies for the first tag. Tags must place at the end of the spot and must concern date, location, time, etc. Tags can neither introduce a new product nor add a new idea to the spot. e.g. “Promotion good through March 15th at all participating outlets” is a tag. “Make Laine's Finest your one-stop restaurant supply shop” is NOT a tag.



6 Months



525€ - 625€



1 Year



675€ - 775€

TV Tag National (4+ States, WITH Major Markets)

Rate Range

Notables



3 Months



325€ - 375€

Major Markets may be included (e.g. Chicago, Los Angeles, New York). Rate ought to reflect usage and usage period of the commercial spot the tag is being added to. Maximum of one year usage period per tag. If mere tags are being recorded, a regular 325€ session fee applies for the first tag. Tags must place at the end of the spot and must concern date, location, time, etc. Tags can neither introduce a new product nor add a new idea to the spot. e.g. “Promotion good through March 15th at all participating outlets” is a tag. “Make Laine's Finest your one-stop restaurant supply shop” is NOT a tag.



6 Months



625€ - 725€



1 Year



825€ - 925€

In-Show / Documentary Narration

Rate Range

Notables



30 Min Program



525€ - 1,025€

In-Show & Documentary Narration consist of Non-Dramatic Reality Based TV programming including Docu-Series. 525€-1,025€ is average for a 30 minute show (525€ - 725€ is typical for DIY, HGTV, and TLC). I'll quote at the lower range for less dense shows, and upper range for wall to wall narration. For cable, if there are 6-7 minutes for commercial, that leaves 24 minutes of programming. Of 24 minutes, if I'm voicing 4-5 minutes, I consider that less dense. History and Weather channel usual run the same programs longer (possibly many, many years), so I'll consider this when quoting. Full buyout and base rate is for cable. Add an additional 20-25% bump for each additional usage source, like steaming usage, or if it will play in another International market.



1 Hour Program



1,525€ - 3,025€

In-Show & Documentary Narration is comprised of Non-Dramatic Reality Based TV programming including Docu-Series. Correct range for a medium to vocally dense program. 2,525-3,025 is a fair rate for denser programs where I'd speak the whole time. Documentaries that are nature oriented typically are denser reads. 1,525 might be a quote for a less dense read e.g. narrator interspersed with experts talking on camera, re-creations of crime scenes, etc - fewer people on camera calls for more narration. Instances include Oxygen, Smithsonian, National Geographic. The History and Weather channels usually run the same programs for longer (possibly many, many years), so I'll consider this when I quote. Full buyout and base rate is for cable. Add an additional 20-25% bump for each additional usage source, such as steaming usage, or if it will be played in another International market.

Industry Info

Generally deemed non jurisdictional work. Deficit funded. On average it takes 2-3 years before client sees any profit. Producing a documentary costs much and most clients are independent. Rates vary depending on channel and source. Rates typically consist of a full buyout with cable as the base rate. Talent and agents charge an additional 20-25% bump per additional usage source, like streaming, or use in another International market.

Conflicts & Negotiation Tactics

I will charge a higher rate for regular series work that may limit other booking options available to me.

Source Connect vs Me Recording at Home & Sending Files

I add 275 to my quote when recording at home, labeling, organizing and sending you files. No add on for Source Connect or outside studio sessions.

Infomercials / Direct Response TV (DRTV)

Rate Range

Notables

National - 1 Year

1525 for up to 2 hour session. Pickups during 1 year term are at 500 for up to 2 hour session.

Infomercials & DRTV are programs that direct you to call or visit a website to purchase. Informercials are generally 30-min programs. DRTV is shorter commercial advertisements. Rates are per script and are for short form :30 or :60 spots or long form infomercials. Includes cuts/versions and up to 10 phone numbers. Additional phone numbers are 65 per.

North America (US & Canada) - 1 Year

2350 for up to 2 hour session. Pickups during 1 year term are at 500 for up to 2 hour session.

Infomercials & DRTV are programs that direct you to call or visit a website to purchase. Informercials are generally 30-min programs. DRTV is shorter commercial advertisements. Rates are per script and are for short form :30 or :60 spots or long form infomercials. Includes cuts/versions and up to 10 phone numbers. Additional phone numbers cost 65 per.

MNEMONICS (Example: Got Milk? Yahoo!!!, Let’s Go Places)

Rate Range

Notables

Average Rate

1025€ - 50,025€

Mnemonic rates vary widely depending on brand and usage. I'll reach my agent when negotiating with you.

Point of Sale (Gas Stations & Grocery Stores)

Rate Range

Notables

Usage is based on TV Broadcast

Use "TV Broadcast" Rates Above

Grocery stores, gas stations, and retail stores where a video promoting a specific product is being shown. Does not refer to voice over for automated check outs.

TV Commercial VO - Web Usage Add-On

Rate Range

Notables

Based on Type of Usage. See "Web Usage" Rates Section Below for Rates and Terms of Use.

PSA's

Rate Usage

Notables

:60 or less

525€ - 625€+